In Session2 of Business, I chose Acne Studio as my main brand analysis. Further research was conducted on it, such as Customer Profile and Marketing Mix. This assignment is more comprehensive than the session1 assignment analysis. As the first time to make this type of assignment, I was worried that I might miss some important information. With the Mood Board, my intention was to highlight the stripy material, as with some of the pieces by Acne Studio. When I was making the range plan, I did not make a good summary of their prices at the beginning, which made the whole page look a little confused. After sorting, I changed all the goods into tops to sort them. Make sure their products are consistent. Finally I finished all my homework successfully. Although the first time was not perfect, I believe I will make great progress next time!