Pop-mart shop report
Place: 80 Shaftesbury Ave,London W1D 6NF
Total store space is 395 square feet.
It was the first POP MART in Europe.
It is located in central London, surrounded by many shopping malls and crowded with people.
Price：£9.99-£99.99
The main product is the blind box, a normal size blind box usually costs around £9.99
Product:
Pop Mart carries a wide range of IP products,The product forms are lovely and full of color sense of cartoon characters.A Spokesperson for Pop Mart IN the UK said SKULLPANDA, DIMOO, PUCKY and HIRONO were the most popular IP through February.
Promotion:
A limited number of global products are available at regular intervals，and open pop-up store.
Promote on social media App such as Instagram.
Wechat Pop Mart’s blind box mini program.
POP MART from China, was founded in 2010, is a collection of fashion retail, artist agency and the new media entertainment platform and large-scale exhibitions held in the integration of IP integrated operation service group, selling with autonomous development of commodities with famous fashion brands at home and abroad, including the blind box, secondary yuan around, IP BJD doll, derivatives, and other categories.
By 2021, POP MART has more than 300 offline stores in 23 countries. POP MART has achieved brand recognition at the head of the consumer side. On December 11, 2020, POP MART officially went public, making it one of the largest and fastest growing trend toy companies in China.