In session12, I made a fashion show about balenciagax pop-mart. Based on the analysis of the two brands, I know that Balenciaga has been targeting the Chinese market for a long time. The fashion show held in 2021 is the first time that Balenciaga has held a fashion show outside France, which shows that Balenciaga attaches great importance to the Chinese market. Pop-maet is also able to support this partnership because of the huge spending potential of Chinese customers. So I chose China as the venue for this fashion show. And some marketing strategies, I am not sure whether these strategies are rigorous, but I think from the perspective of attracting traffic, it is certainly feasible.